On November 9th, 2023, Salesforce Innovation Day took place at Mama Shelter in Luxembourg. Bringing the original Dreamforce experience to its users in Luxembourg, this edition explored the topic of the ever-evolving world of business. AI, data, CRM, and trust stood as the foundational pillars of the future. The event brought together many key influential speakers, developers, and experts from distinct fields.

CRM or Customer Relationship Management refers to a set of software, processes, and business strategies that help organizations build long-lasting relationships with their customers. CRM software is currently the largest software market in the world and the growth is expected to increase even more in the coming years. Industry experts forecast CRM revenues to hit more than $80 billion by 2025.

In the context of a survey that we are conducting in partnership with Up CRM Luxembourg, we are interested in your opinion on Customer Relationship Management. This study aims to evaluate the maturity of organizations with regard to an issue that affects businesses on a daily basis, regardless of their size and the nature of their activity.

A Customer Relationship Management (CRM) software is an absolute necessity for any business that prioritizes customer relationships. It can help you keep track of your customer interaction, retain your existing customers and improve communication between your sales and marketing teams. But with so many vendors offering different features and pricing to choose from, comparing and deciding on one CRM software for your business becomes a strenuous task.