Diana Derval, PhD, EMBA, Chair of DervalResearch, is a pioneer at decoding human behavior and preferences with biosciences. Member of the Society for Behavioral Neuroendocrinology, and Jury for the CES Asia Innovation Awards, Diana is the patented inventor of the Hormonal Quotient® (HQ) nominated for the Edison Awards, and the creator of the Derval Color Test® taken by 10+ million people around the world. Harvard Business Review contributor, finalist of the Berry-AMA Prize for most innovative marketing book with “The Right Sensory Mix,” recommended by Philip Kotler, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks and helped Fortune 500 firms including Sephora, Michelin, Sofitel, Philips, and L’Oréal accelerate their development with a focus on planet and people-friendly products and experiences. Multiplying discoveries, along the way, on the variations in sensory perception among individuals and populations, Diana continuously uses the findings to advance research for a better immune system, hormonal balance, and microbiome. The clinical research Diana initiated together with NIH and OLVG Hospital on the link between taste buds and diabetes opened the way to new prevention roads to combat chronic diseases. Honorary Adjunct Professor at Donghua University in Shanghai, Diana Derval is regularly featured in the media, conferences (TEDx Talks, IFA, CES), and corporate seminars, and is known for delivering memorable MasterClasses even in the Metaverse—partly because of the cool purple hat but not only. Diana’s favorite topics are Senses and Sensors, Hormones and Behavior, and anything that touches on Innovation.