Lies Eeckman, the Managing Director of Polestar Belgium & Luxembourg, made the move from consumer products to the automotive industry in 2019, following a successful marketing career of over 20 years at Continental Foods, Alken-Maes, Nestlé Waters, Campbell Foods, and BMW. Today, Lies leverages her proven capabilities in creativity, innovation, digital transformation, and customer focus at Polestar, all with one primary goal in mind: to accelerate the transition to electric mobility.

In her current role as Managing Director of Polestar Belgium for the past four years, Lies continues to lead the transition to sustainable electric vehicle technology. Her career reflects adaptability and a commitment to reshaping the automotive industry.