GenAI: The new face of banking disruption : Banking Trends & Figures 2024
PwC I 10:45 am, 11th December
The adoption of Generative AI (GenAI) presents
banks in Luxembourg with a unique challenge, distinct from any technological
disruption they have encountered before—whether it be the internet, open
banking blockchain, or cloud migration. Unlike these past innovations, which
gradually reshaped the banking sector, GenAI is revolutionary in both its
nature and its rapid pace of adoption. While historical parallels can be drawn
with these previous innovations, the transformative potential of GenAI in the
banking landscape earns it a spot as the new face of banking disruption.
We have captured in this year’s report the
potential of GenAI to drive efficiency, enhance customer experience, and
bolster security measures. As the banking sector grows more complex, we believe
GenAI will stand out as a critical tool for optimising operations and meeting
the evolving expectations of customers through personalised and predictive
services. Additionally, its sophisticated algorithms can strengthen security by
detecting and responding to cyber threats in real time, providing robust protection
against fraud and other security breaches.
However, realising the full potential of GenAI
in Luxembourg’s banking sector requires navigating a complex array of
challenges. In addition to a fragmented regulatory landscape, evolving employee
expectations, and the transition from legacy systems, banks must also
prioritise addressing critical concerns around data protection, security, and
the growing risk of malicious use by increasingly sophisticated cybercriminals.
The need for upskilling employees to effectively work with GenAI also cannot be
underestimated. These factors not only create opportunities for GenAI
integration but also highlight the importance of robust governance frameworks
to ensure that these risks are proactively managed.
To navigate these challenges, we recommend some
key steps that are necessary for the GenAI adoption journey for banks in
Luxembourg.
Key steps
- Establish responsible AI policies and a secure
environment to build a foundation of trust
Establish responsible AI policies by
implementing stringent security measures such as data encryption, strict access
controls, and comprehensive incident response plans. However, these initiatives
should not end here, banks must institute monitoring systems that keep these
measures up-to-date. By adopting a responsible AI toolkit, banks can pursue
AI’s value while mitigating its risks, providing the foundation for
trust-building practices. It is also essential that such responsible AI
measures do not limit GenAI initiatives but rather, accelerate them.
- Define an AI strategy to prioritise high-value
use cases
Conduct a detailed assessment of the bank’s
value chain to identify areas where GenAI can create the most value. A clear
understanding of these priority areas will determine how each use case
contributes to the overarching goals and vision of the bank. This will help
align the bank’s resources and efforts to initiatives that have the most
meaningful impact on the bottom line.
- Build initial use cases by identifying patterns
that can scale
Develop detailed implementation plans for the
top use cases identified. This entails assembling a dedicated core team to
enhance speed, repeatability, and oversight. From this, it is important to
select pilot projects that can be executed with relative ease and demonstrate
clear, tangible benefits. These pilots must focus on core business processes,
organisational readiness and repeatability.
- Scale use cases to derive value across the
entire value chain
Scale use cases by building GenAI into
workflows and applications and adapting its patterns across the business.
Scaling will typically imply new tooling and integration services with
enterprise data and applications. This in part, requires robust data integration
services that can seamlessly connect GenAI tools with existing enterprise
systems, ensuring smooth data flow and interoperability.
- Review and refine AI governance and
implementation to continuously align with evolving regulatory standards
Effective GenAI governance involves establishing clear policies and frameworks that define how AI systems should be developed, deployed, and monitored to ensure they align with regulatory standards and ethical considerations. Establishing robust feedback mechanisms will advance the cause of AI governance, as it would allow for the collection of insights from various stakeholders, ensuring that AI implementations are aligned with evolving user needs and regulations.
Luxembourg’s Banking Sector Evolution
Number of banks
With 119 authorised banks at the end of the financial year 2023, the number of banks decreased by two.
Countries of origin of banks established in
Luxembourg
In terms of geographical representation in the Luxembourg financial centre, German banks still make up the largest group at 12.6% despite a slight decrease, followed by Chinese banks with an 11.8% share. Luxembourg banks, Swiss banks and North American banks both register a 10.1% share.
Balance sheet total (in EUR million)
In 2023, the balance sheet total marginally
increased by EUR 5.9 billion (+0.6%). The upward trend was primarily due to the
increases in loans and advances to credit institutions (EUR +31.2 billion;
+9.2%) and fixed-income and variable-yield transferable securities (EUR +6.0
billion; +4.8%).
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