On February 27th, Fujitsu Luxembourg brought together over 150 guests for the event "Turning Generative AI into Real Value". This gathering provided experts in the field with the opportunity to present advancements and challenges encountered in deploying artificial intelligence within businesses.

Cédric Jadoul, Managing Director of Fujitsu Luxembourg, expressed the motivation behind this event by discussing the evolution of artificial intelligence over the decades. "Since its inception in 1950, AI has experienced several periods of innovation and integration attempts within businesses, with mixed results," he explained. "But today, with the emergence of Generative AI technologies, we see a multiplied potential for creating real value." The enthusiasm for this topic was palpable throughout the event, with massive participation from clients seeking to explore the possibilities offered by these technological advancements. "We have transitioned from a phase of excitement to that of scaling and industrializing the technology within businesses to reap significant benefits," added Cédric Jadoul.

Speakers, including Geoffrey Nichil from Foyer Assurances, Yannick Huchard from Banque Internationale à Luxembourg, Steve Heggen from Fujitsu Luxembourg, and Antonio Mancebo Sevilla from Fujitsu Spain, provided new perspectives on integrating artificial intelligence into businesses.

Geoffrey Nichil emphasized the necessity of addressing specific business needs while skillfully integrating AI technologies. This tailored approach is essential for maximizing AI's impact on businesses' operational processes.

Through the innovative concept of digital augmentation, Yannick Huchard explained how AI can act as a catalyst to enhance human performance. He illustrated this point by comparing AI to other technologies that have historically strengthened human capabilities, offering an optimistic view of the future of collaboration between humans and machines.

Steve Heggen highlighted the crucial need to manage expectations and consider AI solutions as enterprise platforms. He emphasized the importance of data security and information processing, providing informed insights into the necessity of ensuring the confidentiality of sensitive data. He also presented the option of integrating local models to ensure data security, offering a reassuring alternative for businesses concerned with protecting their data while benefiting from AI's advantages.

Finally, Antonio Mancebo Sevilla from Fujitsu Spain presented Fujitsu's significant investments in AI and Data. Highlighting the establishment of data and AI centers in Europe, he showcased Fujitsu's continued commitment to offering tailored solutions tailored to the specific needs of various industries.

These interventions highlighted the importance of a continuous governance approach to artificial intelligence. It's not just about adopting AI for a specific use case but rather establishing a dedicated governance team to track KPI measures, monitor system performance, and identify new relevant use cases. By integrating this proactive approach, companies can truly leverage AI strategically and sustainably to transform their operations and remain competitive in the constantly evolving market.

"The event also highlighted the distinction between two types of AI use cases," said Cédric Jadoul, CEO of Fujitsu Luxembourg. "On one hand, we have common use cases that ensure a basis for operational competitiveness, such as automated text generation or data analysis. However, these applications alone are not enough to truly differentiate a company in the market. It's important to recognize the existence of 'golden use cases,' as Gartner calls them," he explained. "These are strategic use cases, deeply integrated into business processes, that enable real differentiation in the market. They involve using AI for tasks such as risk management, scientific decision-making, or improving the customer experience."

To support clients in identifying and implementing these differentiating solutions, Fujitsu offers a comprehensive methodological approach, explained Cédric Jadoul. "We work with our clients from defining their AI strategy through workshops to demystify the subject and identify relevant use cases. Then, we assist them in the final solution implementation, through the management of Knowledge Graphs, Proof of Concept, and enterprise scalability."

"This event aimed to demonstrate that AI projects go beyond the mere technological dimension," concluded Cédric Jadoul. "The recent enthusiasm for technological advancements should not overshadow the importance of integrating strategic aspects, governance, and change management. It's also essential to recognize that AI is part of a complex value chain, where business needs, commercial objectives, innovation, and customer expectations converge," he added. "At Fujitsu, we are convinced that our end-to-end approach can guide our clients through this complexity, offering a comprehensive methodology to accompany them on their journey towards effective AI utilization."

By highlighting these elements, the event reinforced the understanding of the challenges and opportunities associated with AI, while demonstrating the essential role of collaboration between businesses and technology partners for successful implementation.